Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

The most beautiful curve is a rising sales graph.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

It all must start with an inspired, spontaneous idea.

I can claim to have made the daily life of the 20th Century more beautiful.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Ugliness does not sell.

[Personal] industry must be faint and languid, which is not excited by the sense of personal interest.

When you're choosing the track list and the sequencing, it's important to make sure that there's some strong concepts on there and that it matters and it says something... that it sticks with people.

I am confirmed in my division of human energies. Ambitious people climb, but faithful people build.

People don't want novelty - they want the reassurance of familiarity. No-one wants to be challenged, no-one wants to have their minds blown. There is an insatiable appetite for affirmation.

No one has leave to sin.

Christianity and Western civilization-what countless crimes have been committed in thy name!

Well, of all the bacon-brained, sapskulled, squirish, buffle-headed nodcocks!

What you do for yourself, you're doing for others, and what you do for others, you're doing for yourself.

As Nietzsche said, ‘that which doesn’t kill you– ’(Alexion) Will only require brief hospitalization. And if you’re a Dark-Hunter, just a good day’s sleep. (Danger)

The Almighty has been pleased to grant us a signal victory on Lake Champlain in the capture of one Frigate, one Brig and two sloops of war of the enemy.