[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Marketing is an investment, not a cost.

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

You have to see it on a broader level. But you also have to activate it properly.

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.

Technology will have moved on to an unimaginable level in ten years.

That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to become heroes.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.

What one exorcises in this [imagery] way at little cost, and for the price of a few tears, will never in effect be reproduced

I don't take much stock of detectives in novels - chaps that do things and never let you see how they do them. That's just inspiration: not business.

A killer on the payroll isn't good for business

Sometimes another person’s fear tells you that everything you're about to do is right.

Optimists are usually inexperienced.

It rubs me the wrong way, a camera... It's a frightening thing...Cameras make ghosts out of people.

From beginning to end, the novel [Dissemblers] took about three and a half years to write. I didn't write it chronologically.

I don't mind arguing with myself. It's when I lose that it bothers me.

So I saved your life, and you repaid me by raising Kronos. That's fair.

I've spoken out my whole life against the idea of simply dismissing whole areas of fiction by saying it's "genre" and therefore can't be seen as literature.