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Michael J. Silverstein Quotes: Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
         

Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.


Michael J. Silverstein
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Other quotes of Michael J. Silverstein


Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.



Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.



I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.



Respond to your customer's dissatisfactions with precision and power.

Respond to your customer's dissatisfactions with precision and power.



The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.



Curiosity is the greatest source of ideas, retail revolutions, and insights.

Curiosity is the greatest source of ideas, retail revolutions, and insights.



All companies have many opportunities. Strategy is about allocation of resources and priorities.

All companies have many opportunities. Strategy is about allocation of resources and priorities.



Completely understand the customer by seeking an intense, complete and empathetic understanding.

Completely understand the customer by seeking an intense, complete and empathetic understanding.



Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.



Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.





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Philosophy begins in wonder. And at the end when philosophic thought has done its best the wonder remains.

Philosophy begins in wonder. And at the end when philosophic thought has done its best the wonder remains.



If you want to shine like the sun, first burn like the sun.

If you want to shine like the sun, first burn like the sun.



The more choices we give patients affected by depression, the better we will serve them.

The more choices we give patients affected by depression, the better we will serve them.



Don't say you miss me when it's your fault I'm gone!

Don't say you miss me when it's your fault I'm gone!



The gospel is not something partial or piecemeal: it takes in the whole life, the whole of history, the whole world. It tells us about creation and the final judgment and everything in between.

The gospel is not something partial or piecemeal: it takes in the whole life, the whole of history, the whole world. It tells us about creation and the final judgment and everything in between.



A socialist is somebody who doesn't have anything, and is ready to divide it up equally among everybody.

A socialist is somebody who doesn't have anything, and is ready to divide it up equally among everybody.



The overall effect of the rise of the industrial system is greatly to reduce the union as a social force. But it will not disappear or become entirely unimportant.

The overall effect of the rise of the industrial system is greatly to reduce the union as a social force. But it will not disappear or become entirely unimportant.



The person that said winning isn't everything, never won anything.

The person that said winning isn't everything, never won anything.



I spend my time sitting in train stations, parks, parking lots, cafes, just looking at people - eavesdropping, basically. I'm vulnerable to all of it.

I spend my time sitting in train stations, parks, parking lots, cafes, just looking at people - eavesdropping, basically. I'm vulnerable to all of it.



Avarice, where it has full dominion, excludes every other passion.

Avarice, where it has full dominion, excludes every other passion.




Quote Description


This page presents the quote "Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.". Author of this quote is Michael J. Silverstein. This quote is about return, breakthrough, goods, emotional needs, satisfying, needs, emotional,.