Genius is the art of taking pains

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Just as music is noise that makes sense, a painting is colour that makes sense, so a story is life that makes sense.

The purpose of anthropology is to make the world safe for human differences.

Teamwork, amazing outcome.

Any girl can be glamorous. All she has to do is stand still and look stupid.

I could see the bay in the distance and where the ship should have been. Instead we found a burnt mast protruding from the waves.

We can no longer stand for the Security Council passing resolutions and then in effect heaving alongside and taking a vacation. We cannot leave it to the secretary general to go cap in hand.

I came to America so that I could work with the best and be the best.

Blame where you must, be candid where you can, And be each critic the Good-natured Man.

But nothing really clicked for me until I gave up completely on hitting the overlap and just did what I loved, even when I thought nobody else in the world would be interested.

When the Internet arrived in Ireland... it was like having Amsterdam's Red Light District in your own living room.