Give users what they actually want, not what they say they want.

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

In many cases, the more you try to compete, the less competitive you actually are.

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

The secret to building great products is not creating awesome features, it's to make your users awesome.

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

Make the right things easy and the wrong things hard to do.

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.

Just make people better at something they want to be better at.

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.

Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.

People may forget the quantity of your works but cannot forget the quality of your works.

There is always a way.

I don't want to die while I still have beautiful reasons to die for.

In Chinese business culture, humility is a virtue.

Something reduces the speed of the world and that something is stupidity! Stupidity is a boring friction!

So teach us to number our days that we may apply our hearts unto wisdom.

Its funny - when you look at the real A-listers nowadays, look at how many live in and around Hollywood. Most of them live on a ranch in Utah. Its no coincidence these guys get in and get out.

Always be willing to look at both sides of the argument. Understanding the other side is the best way to strengthen your own.

All Italians are plunderers.

I think everybody identified at a pretty young age that I was fairly entranced with myself. And that I had to be tempered.