Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

Best practices are those practices that generally produce the best results or minimize risk.

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.

Poor practices are blunting email marketing’s effectiveness and keeping its ROI from being truly awesome.

I decided I ought to pick a project that would not be controversial, that would not really cost the government a lot of money.

Oakley and Burton have been my main sponsors since '87. I've been riding for both of them.

Most thinkers write badly, because they communicate not only their thoughts, but also the thinking of them.

I would never point a finger at anyone and say, 'They lived their life badly.' I take it as it comes and deal with each situation as it arrives.

If you look at the cost of providing health insurance, it actually doesn't cost more to provide a plan with contraceptive coverage than it does without.

The American press has the blues. Too many authorities have assured it that its days are numbered, too many good newspapers are in ruins.

The past is history written in stone that can't be altered. The future is transitory and never guaranteed. Today is the only thing you can alter for certain. Make the most of it.

We were signed to a label that wanted us to remain little girls who appealed to other little girls, who were cute and non-threatening.

I am so impressed with people who can really make a big movie, a good movie. The amount of work that goes into it is incredible.

The gospel is fiction when judged by the empire, but the empire is fiction when judged by the gospel.