Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Ideas can't die, not because they are conceived by humans, but because time begets them.

Wisdom makes decisions today that will still be good tomorrow.

The few moments of heaven were not worth the hell he put me through when he was done.

A river is a river, independent of whether there are other rivers nearby. In science, we call things what they are based on their attributes, not what they're next to.

All I know is this: If you and papa are responsible for the way I am, then I thank you with all my heart, for it is the light and the joy of my life.

I have a medical history folder that's a lot thicker than most.

I asked you to pack your headgear and shoulder pads, but more importantly your defense and your kicking game, because that's what wins game like this.

I don't know how to answer the problem of deep pain without a deep hope in eternity.

One of my da's tragedies was always the fact that he was bright enough to understand just how comprehensively he had shat all over his life.

Indigestion is charged by God with enforcing morality on the stomach.