Good advertising is a happy wedding of words and pictures, not a contest between them.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I didn't have time to write a short letter, so I wrote a long one instead.

If a woman has to choose between catching a fly ball and saving an infant's life, she will choose to save the infant's life without even considering if there are men on base.

Sometimes I park in handicap spaces while handicapped people make handicapped faces.

Everybody has to leave, everybody has to leave their home and come back so they can love it again for all new reasons.

Even great spirits have only their five-fingers' breadth of experience - just beyond it their thinking ceases and their endless empty space and stupidity begins.

Love isn't meant to be hidden away and life is too short for shame.

There's no doctor in a white coat that's going to save you, or a system or a pill - it's always going to be you and the choices that you make.

The purpose of the United Nations should be to protect the essential sovereignty of nations, large and small.

There's something amazing about tea. It's good before a meal, after a meal, when drunk, when taking drugs, while playing football and after being called a poof in the street.

All I'm saying is that there is a price to be paid at the sharp end.. environmentally and everywhere else.. for the food that is produced in a particular way.