Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

Advertising is what you do when you can't go see somebody. That's all it is.

A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

Write to one person, not a million.

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

I have an interesting relationship with my voice. I give myself tons of freedom in how to engage with my voice because I respect it a lot.

Hear, see, and be silent.

Courage is doing your duty in the face of fear.

I'm scared that every girl I care for will find a better man and end up happier in the longrun

One could never judge a man without seeing him close, for oneself.

be careful of monsters with teeth

Perhaps a man may commit suicide in self-defense.

Thus does the Muse herself move men divinely inspired, and through them thus inspired a Chain hangs together of others inspired divinely likewise.

I don't know that I could draw one that's perfect. But I'd rather by approximately right than precisely wrong, and it would be precisely wrong to turn it down.

Success is the doing, not the getting - in the trying, not the triumph.