Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

The truth is the best brands, like the most interesting people, have a keen sense of self.

Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

A business based on brand is, very simply, a business primed for success.

While the importance of a strong brand is widely understood, nothing is as misunderstood in American business as the question of how to use it.

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

When we walk along the beach and feel the sand beneath our toes and then the surf sends small waves to gently caress our feet

Curious how even a little time can alter so much.

The reflection of chaos is creativity.

Trust yourself, you will start to trust others.

You'll turn out ordinary if you're not careful.

If we have true love with sympathy and patient labor, we shall not go about scrutinizing our neighbor's shortcomings.

This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.

It's a pity we don't whistle at one another, like birds. Words are misleading.

I try to take what's given to me and then mold it to be a better football player.

Live performance has always been my thing. It’s my purpose to master and capture the moment every time I have you connected.