Good companies will meet needs; great companies will create markets.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The sales department isn’t the whole company, but the whole company better be the sales department.

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.

The best advertising is done by satisfied customers.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

It is no longer enough to satisfy your customers. You must delight them.

It is more important to do what is strategically right than what is immediately profitable.

The successful salesperson cares first for the customer, second for the products.

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Could be. I’m a pretty dangerous dude when I’m cornered.”“Yeah, ” said the voice from under the table, “you go to pieces so fast people get hit by the shrapnel.

Suddenly, it seemed there were about a million times he was supposed to have kissed her, even without the benefit of a script, even without any sort of direction.

To be or not to be that is the question: Whether 'tis nobler in the mind to suffer The slings and arrows of outrageous fortune Or to take arms against a sea of troubles And by opposing end them?

Not brute force but only persuasion and faith are the kings of this world.

Be IN it. Get drunk in the moment.

No matter what role I play, I have a certain image to maintain. I believe I'm a role model and I take my parts accordingly.

That was the rule. Break one of my rules once, and I’m bound to break many more.

There are three social classes in America: upper middle class, middle class, and lower middle class.

The consciousness of the past weighs like a nightmare on the brain of the living.

I've really gone into business since I got the 6 string, which was like starting all over.