Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

You cannot understand good design if you do not understand people; design is made for people.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

One of the most significant design principles is to omit the unimportant in order to emphasize the important.

Having small touches of colour makes it more colourful than having the whole thing in colour.

Design should not dominate things, should not dominate people. It should help people. That's its role.

Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.

Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.

Good design means as little design as possible.

Good design is thorough, down to the last detail.

People react positively when things are clear and understandable.

Indeed, this life is a test. It is a test of many things - of our convictions and priorities, our faith and our faithfulness, our patience and our resilience, and in the end, our ultimate desires.

Society's dark hull drifts further and further away. It is this place - the place of our separation, our distinction - that much of his poetry occupies.

You have to stay true to your heritage, that's what your brand is about.

Everything that fed my energy and imagination is something that I'm disinclined to speak about.

Johnny's in the basement Mixing up the medicine I'm on the pavement Thinking 'bout the government.

I always say the time to worry about flying is when you're on the ground. If you don't trust the captain, don't go.

When your principles seem to be demanding suicide, clearly it's time to check your premises

Fractures well cured make us more strong.

My partner, Beth Alexander, and I want to produce smaller films, but commercially viable films that will enable me to make the kinds of movies I want to make.

The worst sin, the ultimate sin for me, in anything, is to be bored.