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David Ogilvy Quotes: Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
         

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.


David Ogilvy
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Other quotes of David Ogilvy


The consumer isn't a moron; she is your wife.

The consumer isn't a moron; she is your wife.



A good advertisement is one which sells the product without drawing attention to itself.

A good advertisement is one which sells the product without drawing attention to itself.



The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.



If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.



The more informative your advertising, the more persuasive it will be.

The more informative your advertising, the more persuasive it will be.



I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.



Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.



Our business is infested with idiots who try to impress by using pretentious jargon.

Our business is infested with idiots who try to impress by using pretentious jargon.



If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.



Tell the truth, but make the truth fascinating.

Tell the truth, but make the truth fascinating.





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The imagination needs moodling, --long, inefficient happy idling, dawdling and puttering.

The imagination needs moodling, --long, inefficient happy idling, dawdling and puttering.




You never know until you give something your best and keep working at it. Follow your dreams no matter what

You never know until you give something your best and keep working at it. Follow your dreams no matter what



A present is not the source of buying someone's love but its a source of showing how much u love and apriciate that particular person

A present is not the source of buying someone's love but its a source of showing how much u love and apriciate that particular person



I told you. . .you belong in a castle.

I told you. . .you belong in a castle.



After silence that which comes nearest to expressing the inexpressible is music.

After silence that which comes nearest to expressing the inexpressible is music.



Truth is life's most precious commodity.

Truth is life's most precious commodity.



I was just a small boy from Mississippi, and now little kids are going to identify with me through this game.

I was just a small boy from Mississippi, and now little kids are going to identify with me through this game.



Judaism was not a religion but a law.

Judaism was not a religion but a law.



Wrong perceptions cannot be removed by guns and bombs. They should be removed by deep listening, compassionate listening, and loving space.

Wrong perceptions cannot be removed by guns and bombs. They should be removed by deep listening, compassionate listening, and loving space.




Quote Description


This page presents the quote "Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.". Author of this quote is David Ogilvy. This quote is about advertising, products, business, thinking, honest,.