Great companies are defined by their discipline and their understanding of who they are and who they are not.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

We don't need you to make us feel safe, Jake. Because you made us feel brave. And that's even better.

Never did a government commence under auspices so favorable, nor ever was success so complete.

I don't take a dime of their [lobbyist] money, and when I am president, they won't find a job in my White House.

You'll never regret eating blueberries or working up a sweat.

All pitchers are born pitchers.

To know the whole world is nothing when it is compared to knowing your own inner mystery of life.

Right now, the government is spending billions of dollars supporting the problem-makers in the U.S. economy - the polluters, despoilers, incarcerators, and warmongers.

When I feel very loved, when I nurture and support people, my experience is deepened. I feel connected to a larger purpose and meaning.