Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young advertising people.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

It is a comfort to hear the words of God in times of stress.

I don't think there's such a thing as a selfish prayer. Prayer puts you in communication so you can talk about whatever you want to talk about.

You get so tied up with the minutiae of the day-to-day, there's never a chance to sit back and let your subconscious run wild.

Science is one thing, wisdom is another. Science is an edged tool, with which men play like children, and cut their own fingers.

Even the mood of a lot of people, my dad gets on me a lot because he's like people love answers but I'm more for questions, ask the right questions.

Your lips are my persuasion, your love will be my cure.

The fastest way to improve your relationships is to make others feel important in every way possible.

No one dies a virgin, Life screws us all

All behavioral or mood disorders - including depression, OCD, ADHD and addiction - have some neurochemical components, but sufferers can still work to overcome them.

Hint at the existence of wickedness in a light, easy, and agreeable manner, so that nobody's fine feelings may be offended.