Great marketing only makes a bad product fail faster.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

When I stand strong in youI can look beyond the cloudsWith your wordsThe sun will rise again

Why do people who read Shakespeare still spend hours watching shitty TV or staring out of the window or arguing about whose dinner party to go to?

She didn't know that there was more of me, she'd have to learn to love all four of me.

What happens often is the script is written and once the director comes on board you have lots of conversations and it mutates again.

Gratitude puts everything into perspective.

To be hungry must be awful.

Forgiveness leads to a shift in perception. It transforms the hurt into healing.

I tend to think of myself as a highly emotional writer. It's all coming out of the deepest feelings, out of dreams, out of the unconscious.

Beautiful is dangerous.

Lately you are brooding too much about rights. Give up this dangerous habit.