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Jay Conrad Levinson Quotes: Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.
         

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.


Jay Conrad Levinson
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Other quotes of Jay Conrad Levinson


Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.



Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.

Marketing is every bit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money.



Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.



Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.



There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.



There is extraordinary chemistry that exists in long-term relationships

There is extraordinary chemistry that exists in long-term relationships



More than half your marketing time should be devoted to your existing customers.

More than half your marketing time should be devoted to your existing customers.



Your website is the window of your business. Keep it fresh, keep it exciting.

Your website is the window of your business. Keep it fresh, keep it exciting.





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What branch does not have its leaves and which twig will not have its flowers?

What branch does not have its leaves and which twig will not have its flowers?



Yet how hard most people work for mere dust and ashes and care, taking no thought of growing in knowledge and grace, never having time to get in sight of their own ignorance.

Yet how hard most people work for mere dust and ashes and care, taking no thought of growing in knowledge and grace, never having time to get in sight of their own ignorance.



The initial organization of the brain does not depend that much on experience. Nature provides a first draft, which experience then revises.

The initial organization of the brain does not depend that much on experience. Nature provides a first draft, which experience then revises.



Pretty people aren't as accepted as other people. It's like, 'She's pretty and thin and she's got to have problems. She's messed up.'

Pretty people aren't as accepted as other people. It's like, 'She's pretty and thin and she's got to have problems. She's messed up.'



Music was not invented by the composer, but found.

Music was not invented by the composer, but found.



The wise man lives as long as he should, not just as long as he likes.

The wise man lives as long as he should, not just as long as he likes.



Cement doesn't give as much as snow.

Cement doesn't give as much as snow.



Honestly, shopping beats therapy, anytime. It costs the same and you get a dress out of it.

Honestly, shopping beats therapy, anytime. It costs the same and you get a dress out of it.



Duran always disturbs me. The guy is just weird. Before our first fight, both Duran and his wife gave my wife the finger.

Duran always disturbs me. The guy is just weird. Before our first fight, both Duran and his wife gave my wife the finger.



The year's in wane; There is nothing adorning; The night has no eve, And the day has no morning; Cold winter gives warning!

The year's in wane; There is nothing adorning; The night has no eve, And the day has no morning; Cold winter gives warning!




Quote Description


This page presents the quote "Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.". Author of this quote is Jay Conrad Levinson. This quote is about marketing, groups, messages,.