Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Habit-forming products alleviate users' pain by relieving a pronounced itch.

Consistency is the true foundation of trust. Either keep your promises or do not make them.

I am suggesting that the radical of poetry lies not in theresolution of doubts but in their proliferation

Hello, Mary.'It was like hearing a note of divine calm after a dissonant passage of music. My confusion died away.

The will of man is his happiness.

A man can stand a lot as long as he can stand himself.

A man cannot have a pure mind who refuses apple dumplings.

In the first World War British propaganda had to invent the stories of German soldiers bayoneting Belgian babies, because there were too few real atrocities to feed the hatred against the enemy.

That didn’t happen, of course. Things never happened the way I imagined them.

Some folks can look so busy doing nothing that they seem indispensable.

The certain mark by which a Christian community can be recognized is the preaching of the gospel in its purity.