Happiness is not reaching your goal. Happiness is being on the way.

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

Most things remain undone. Glorious future!

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

Only those who are asleep make no mistakes.

The word impossible has been and must remain deleted from our dictionary.

Simplicity and common sense should characterize planning and strategic direction.

Ikea people do not drive flashy cars or stay at luxury hotels.

Waste of resources is a mortal sin at IKEA.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

Live for the present, as the past has gone and the future as yet to arrive.

We're having a good time. That's what I did last year. If you can't have a good time, you might as well stay home. I feel real good.

Follow your heart always, and remember to take your head along with you.

Even for the very best programmers ah, sometimes you'll see someone else's program or somebody will come along and they'll show you what can be done in a simpler way.

It's more than personal. I can't screw it up. I have to do.

Man is my brother, and I am nearer related to him through his vices than I am through his virtue.

Nothing good was ever learned from eavesdropping, so mind your business and let others mind theirs.

To overcome a fear, here's all you have to do: realize the fear is there, and do the action you fear anyway.

I believe half of the unhappiness in life comes from people being afraid to go straight at things.

Possessing by letting go of things was a secret of ownership unknown to youth.