Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

I never really understood the word ‘loneliness’. As far as I was concerned, I was in an orgy with the sky and the ocean, and with nature.

You have to get along with people, but you also have to recognize that the strength of a team is different people with different perspectives and different personalities.

I think as an American society, when we're paying too many taxes or dealing with war, we don't want to see sad things at the movies.

Jimmy Lee Baylis was a wise man, and knew better than to talk back to the man who signed his paycheck.

Primate and elephant and even pig societies show considerable evidence of care for others, parent-child bonding, solidarity in the face of danger, and so on.

My dream is that all South Africans from all walks of life will have the opportunity to read my books and use the information therein to successfully invest in property

But opinions, judgments, memories, dreaming about the future—ninety percent of the thoughts spinning around in our heads have no essential reality.

I'm no expert, Rock, but I don't think I have any poontang...to give you.

Humans are the worst control system to put in front of a car.

You wander from room to room Hunting for the diamond necklace That is already around your neck!