Having a clear mission and making sure you know that mission and making sure that mission comes through the company is probably the most important thing you can do for both culture and values.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

Culture is so incredibly important because it is the foundation for all future innovation. People with passion can change the world.

It's better to have 100 people love you than to have 1,000,000 people like you.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

People went to Dell for the computers, but they go to Apple for everything… That’s the difference between a transactional company and a transformational one.

The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.

Do things that won't scale; it will teach you.

Build something 100 people love, not something 1 million people kind of like.

The second thing I had to do was not to be reluctant as a leader...And when I started doing that, I realized that people are thriving from this, and that it's so much more helpful for people.

Everyone's got a moment or two in their life where something happens and you make a decision and then your entire life changes.

If upper management found out, they’d send you off to the Probing Department.

So confident am I in the intentions, as well as wisdom, of the government, that I shall always be satisfied that what is not done, either cannot, or ought not to be done.

I wrote some of the worst poetry west from the Mississippi River, but I wrote. And I finally sometimes got it right.

I am now half Asian. I have learned all the ancient teachings of Buddi.

I want people to know that I am tough on illegal immigration and we are working to provide needed border security.

I like girls that are down to earth, just like to have fun, and be themselves.

From the moment I walked into the White House, it was as if I had no privacy at all.

On my show I share all these yummy, fattening recipes, but I tell people, in moderation, in moderation. You can have that little piece of pie.

If you don't have a plan, days turn into weeks, weeks turn into months, months turn into years, and before you know it you're looking back saying, I should've had a plan.

Spurn not the nobly born with love affected; nor treat with virtuous scorn the well connected.