Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

When life goes on doesn’t it just trample over what was there before?

We have lost the art of living, and in the most important science of all, the science of daily life, the science of behavior, we are complete ignoramuses. We have psychology instead.

The intellect of the generality of women serves more to fortify their folly than their reason.

I can do everything with ease on the stage, whereas in real life I feel too big and clumsy. So I didn't choose acting. It chose me.

Peace is that state in which fear of any kind is unknown.

My sense of humor tends toward both the dark and the absurd - two great tastes that, in my opinion, taste great together.

There is nothing so loathsome as a sentimental surrealist.

To the wicked, everything serves as pretext.

Ultimately, the best strategy to ensure our security and to build a durable peace is to support the advance of democracy elsewhere. Democracies don't attack each other.

Live, it's just the free flow and the energy and the excitement. It's a one-off and you have that adrenaline for an hour and a half.