Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring

Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

Platitudes and generalities roll off the human understanding like water from a duck.

Curiosity is one of the strongest human incentives

The man who wins out and survives does so only because of superior science and strategy.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Fine writing is a distinct disadvantage. So is unique literary style. They take attention from the subject

Avoidable human misery is more often caused not so much by stupidity as by ignorance, particularly our ignorance about ourselves.

When people first discover beauty, they tend to linger. Even if they don’t at first recognize it for what it is.

It's asking for trouble to listen to music alone.

The arts especially address the idea of aesthetic experience. An aesthetic experience is one in which your senses are operating at their peak

Stop being an adrenaline junkie who is waiting for the happy ending instead of seeing the happy being.

Maturity is the moment one regains one's innocence.

As a child, the paddy field was my playground.

I will love thee to the death, And out beyond into the dream to come.

As far as making a living, acting has been much more lucrative. Music's been tough.

I want you to sing with rapture and dance like a dervish.