Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

The cost of electrons and photons is getting cheaper all the time!

Necessity is the plea for every infringement on human rights. It is the argument of tyrants

The inexorable boredom that is at the core of life.

We cannot solve life's problems except by solving them.

Manners must adorn knowledge and smooth its way through the world.

Getting plenty of sleep is always great. It really is. I have a girlfriend who's sending me a slant board.

Make your blade a water-seeking missle

Never forget why you're really doing what you're doing.

I think that my past stands me in good stead in that it does have a certain strength for musicians.

In the West, since the collapse of communism and the fall of the Soviet Union, the one discipline both the official and unofficial cultures have united in casting aside has been history.