I always said that mega-mergers were for megalomaniacs.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

He blinked at the sun and dreamt that perhaps he might snare it and spare it as it went down to its resting place amidst the distant hills.

Random makes you smart, random music makes your smart. So keep in touch with random, because random is your friend!

There is one other business where the customer is always wrong and that's the media.

There is no scientific explanation for the fact that while my body lay in coma, my mind - my conscious, inner self - was alive and well.

Beauty is an opinion not a fact.

The public thinks that homelessness is about not having any accommodation to go to.

Ultimately I have learned more about poetry, from music and magic than from literature.

No one would look just at a firm's revenues to assess how well it was doing. Far more relevant is the balance sheet, which shows assets and liability. That is also true for a country.

History is too important to be left to the historians.

Well, I couldn't do the day-to-day stuff of being a politician or anything, but I just think everybody should have an opinion and everybody should vote, and that's what we're built on.