I always use my clients' products. This is not toady-ism, but elementary good manners.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

What is truth? Truth is ever-changing law. We both have truths. Are mine the same as yours? (Crucify him! Crucify him!)

Nothing's black or white in our country - you're either brilliant or you're hopeless

God's love fills the immensity of space; therefore, there is no shortage of love in the universe, only in our willingness to do what is needed to feel it.

The world is a garden of philosophy. God is its gardener; Man is the visitor. And any tree that does not bear fruits of philosophy either does not belong to that garden or is yet to be grown.

One trait of addictive families is that we never recognize our own addictions.

The mortal experience . . . is not like a college course which we can passively audit. Instead, we are taking life's course for credit and there are no summers off - not even semester breaks.

Losing is like smoking. It's habit forming.

I have to keep going to find out ultimately what is the matter with it in the end.

If I had my life to live over I would die fighting rather than be a slave again. I want no man's yoke on my shoulders no more.

Now the baby's in the trash heap balling.