I am often asked how I got into the business. I didn't. The business got into me.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Holiness always exalts a person and brings him closer to God

The order and connection of ideas in the same as the order and connection of things

There is a price for all things, my son, for all men. I have merely to find his.

In the developed countries there is a poverty of intimacy, a poverty of spirit, of loneliness, of lack of love. There is no greater sickness in the world today than that one.

I’d rather be a fool than afraid.

It’s like my whole life my left ring finger has been lacking something, and finally it feels complete.

I must stay alone and know that I am alone to contemplate and feel nature in full; I have to surrender myself to what encircles me, I have to merge with my clouds and rocks in order to be what I am.

People are responsible for their actions, but not the fruits of their actions. Always do what you think is right, but don't worry if good does not always come from what you do.

anybody's applause is better than nobody's.

You have to be consistent. You have to be yourself. You have to be committed to what you're doing. You have to not be afraid to be ambitious.