I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Science is not a heartless pursuit of objective information it is a creative human activity.

[W]e need to think twice about raining down vengeance and anger as our default position.

One thing I've learned to appreciate as I've gotten a little older is direct forms of communication.

Find what you love and let it kill you. For all things will kill you, both slowly and fastly, but it’s much better to be killed by a lover.

I've made movies that we're very successful that we're a complete surprise, and I've made movies that I thought we're going to be very successful that, you know.

Adoption is the visible Gospel.

Out of the current confusion of ideals and confounding of career hopes, a calm recognition may yet emerge that productive labor is the foundation of all prosperity.

I have a deal with a company that's going to do cards without the gum. I don't like sugarless gum, and I don't think it's much better for you.

I quit smoking. I feel better. I smell better. And it's safer to drink out of old beer cans laying around the house.

When we went to war at the Falklands, Buck Kernan had to shake each man's hand as we boarded a boat for war.