I am willing to do whatever is necessary to succeed.

You can make your life anything you want it to be.

You cannot fail. You can only get results.

Ads which ran 30-50 years ago, even a hundred years ago, are often better than those you see today. You’ll get great ideas to use in your marketing.

Lend your friend $20. If he doesn't pay you back then he's not your friend. Money well spent.

The world does not reward average people so I will be extraordinary.

If I had unlimited, god-like powers and could grant my prospectivecustomer the biggest benefit I can possibly imagine he or she would ideally want from myproduct, what would that be?

Knowledge without action, is like having no knowledge at all!

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

I will write with honesty and feeling.

Your world is only as big as your intellectual level.

I want to show that the dividing lines between sanity and mental illness have been drawn in the wrong place.

I can tell you that the job of trying to tell the truth about people whose job it is to hide the truth is about as complicated and difficult as trying to hide it in the first place.

No man can fully understand the meaning of love unless he’s owned by a dog.

Superman loves everyone. He's like Jesus except he punches people.

When you hear a kind word spoken about a friend, tell him so.

I never took classic business classes in college, so I don't have the background that any of the people running large companies have.

A world without Tony Randall is a world that I cannot recognize.

A great many quite good plays could be performed with rhythmic howls in the place of dialogue and lose almost nothing by the change.