I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

I answer the heroic question, 'Death, where is thy sting?' with 'It is in my heart and mind and memories.

Amidst the dim & desolate backdrop that was my world, a seed of hope bloomed into a garden of joyous wonder.

A Prayer does not need to become a ritual.

Wisdom opens the eyes of love.

Men must know their limitations.

If I am killed, I can die by once; but to live in constant dread of it, is to die over and over again.

There is nothing so good as a burial at sea. It is simple, tidy, and not very incriminating.

A bank is a confidence trick. If you put up the right signs, the wizards of finance themselves will come in and ask you to take their money.

Whatever it is, it's better in the wind.

A controller doesn't trust his/her ability to live through the pain and chaos of life. There is no life without pain just as there is no art without submitting to chaos.