I’d rather interview 50 people and not hire anyone than hire the wrong person.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

An intelligent man only argues with his wife when she has lost her voice.

If you are not afraid of rising, you will see that wings start growing in your body!

You would destroy yourselves but He would be your savior.

In the long run, there is not much discrimination against superior talent.

I found my personal style in black humor and mixing funny things with very touching ones - like trying to force people to cry and smile almost at the same moment.

You can always expect tragedy as well as adventure; that's just how it goes.

I believe in magic, and having a vision. The tough times made me a warrior. I work hard.

In my vision, the thing that man needs first and foremost is a meditative consciousness.

The only time you are actually growing is when you are uncomfortable.

God made the human body like a machine with built-in obsolescence.