I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

The very good people did not convince me

The Holy Spirit is our great Teacher.

We have come to see how great is the unexplored.

Companies typically borrow money at less than their return on equity and therefore compound their return at the expense of lenders.

The goal is to be the observer of your thoughts and not let your thoughts control you.

Beauty will dance with anyone who is brave enough to ask her.

Pageant makeup is so different from your day-to-day look. When you're on stage you really have to pack it on.

There are very few adults in our culture able to imagine any genuine life coming from the vertical plane - tradition, religion, or devotion.

Getting used to the studio and everything was fun, we freaked about alot. I was working very hard then.

I once dieted so religiously I quit eating in church.