I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Don't count the people that you reach, reach the people who count

All the effort in the world won't matter if you're not inspired.

Anyone can talk,    but to listen is a gift,      we should all exchange

It is folly for a man to pray to the gods for that which he has the power to obtain by himself.

I never said half the crap people said I did.

Our art culture makes no attempt to search the past for precedents, but transforms the entire past into a sequence of provisional responses to a problem that remains intact.

90% of politicians give the other 10% a bad name.

Paranoia is an illness I contracted in institutions. It is not the reason for my sentences to reform school and prison. It is the effect, not the cause.

There cannot be many people who can go through life without regretting sooner or later a lack of knowledge about horses.

I don't want to retire. I still want to play.

I'm only superstitious on the tennis court.