I do not regard advertising as entertainment or an art form, but as a medium of information.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Here I was at the end of America - no more land - and now there was nowhere to go but back.

Write a complaint letter. Then answer it.

I believe God is everything, say Shug. Everything that is or ever was or ever will be. And when you can feel that, and be happy to feel that, you've found It.

Class Day is a terrible name for a day when you don't have to go to any class.

We cannot go back in time and change the past but we can repent.

They're willing to let Matt sit and wait until they believe he's ready and I can't do the best I'm capable of doing. I'm completely comfortable with that.

Universities hire professors the way some men choose wives - they want the ones the others will admire.

I like on the table, when we're speaking, the light of a bottle of intelligent wine.

I would pay to have those adjudications enrolled into the federal background system so we could detect people who are mentally ill before they buy a gun. That is a real problem.

A Master who cannot bow to a disciple cannot bow to Buddha.