I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Electronic communication has transmuted conversations into durable and accessible records. Revisionist history has gone the way of the phone booth.

With each encounter, we leave a part of ourselves

Our words and our works are evidence that our profession of faith in the Lord Jesus Christ is true.

I'm no genius, but I'm a damn good football coach.

On game shows, some people will take the trip to France, but most people will take the washer and dryer pair.

And yet, because I love thee, I obtain From that same love this vindicating grace, To live on still in love, and yet in vain

Since we're all rich with bitcoins ... we ought to put some of this unearned wealth to good use.

If we want to destroy radical Islamic terrors, we can't disassociate ourselves from peace loving Muslims.

I'll always take Scrabble and chess if I'm going filming. But I do have the Scrabble dictionary, which can be infuriating for other players.

Sends Nature forth the daughter of the skies... To dance on earth, and charm all human eyes.