I don't think Apple has to own a content business.

Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

You want to be the pebble in the pond that creates the ripples for change.

Let your joy be in your journey, not in some distant goal.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

You are more powerful than you think.

When we turn to the heavens to look for inspiration, we miss the most important piece, and that is the person right there next to us.

Parent must set an example to their children in love, in deeds and in conduct.

Being tough today might cause you to be weak in the future.

the most charming thing about youth is the tenacity of its impressions.

Don't make a whole to-do about it. Don't get down on yourself be- cause you're not an expert rower; don't start reading too many books in order to do it right.

Compared with U.S. cities, Japanese cities bend over backward to help foreigners. The countryside is another matter.

The problem with politics isn't the money; it's the power.

[My father] was interested. He read the newspapers and read Time and U.S. News and World Report and people in stores would come along, you know, and they would talk politics.

Out of intense complexities, intense simplicities emerge