I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Humor is almost always anger with its make-up on.

We love because it's the only true adventure.

At home, when the heating pipes made noises, I imagined a tiny person was in there skipping with a rope. The fantasy world of tiny things became my escape.

Multitude, solitude: equal and interchangeable terms for the active and prolific poet.

I think I've always looked older than I am. I hope that's going to work in my favor when I get older.

I need solitude for my writing; not 'like a hermit' - that wouldn't be enough - but like a dead man.

You know why the road curves as you're driving along? It curves because if God showed us the distance from where we are to where we’re going, we’d think it was too far.

[D-Day] means to me a beginning of the freedom of Europe. The freedom was the achievement of the military adversaries of the Germans.

My most important title is still “mom-in-chief.

Freedom for the working class!