I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

If you want the present to be different from the past, study the past.

There are two kinds of men and women, those who have in them resisting as their way of winning those who have in them attacking as their way of winning.

I'm skeptical of any mission that has advertisers at its centerpiece.

There is a certain... chivalry to the style of singing I normally do. Part of the fun for me will be to leave that at the door.

If we are addicted to people's approval, we will always experience pain when that approval is withdrawn--as it always is.

Sentence first, verdict afterwards.

Does it follow that because there are poisonous toadstools which resemble mushrooms, both are dangerous?

The Academy is paranoid about its image.

The heart of a grass-roots campaign is the ownership.

No, nothing has the power to part me from you; our love is based upon virtue, and will last as long as our lives.