I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Lucius didn’t believe in werewolves. He said that people were too horrible for any other monsters to exist, which he thought was a shame.

It dosnt matter how many mr. and mrs. johnsons are anti war- the actuall killers who know how to use the weapons are not.

You put too much stock in human intelligence, it doesn't annihilate human nature.

Until we find Enio, I'm closer to you than your own shadow.

Okay, so either (a) I just teleported somewhere else entirely (b) they can fold space like no one's business or (c) they are simply ignoring all the rules.

I turned 24 in the middle of my first World Cup and it was quite an unbelievable experience. It's really hard for words to do it justice.

One of the big lessons from behavioral economics is that we make decisions as a function of the environment that we're in.

But its not funny. Not to people who've been told they're losers their whole lives and believe they will never be anything else.

A dancer must listen to his body and pay homage to it. Behind the movement lies this terrible, driving passion, this necessity. I won't settle for anything less.

I believe God has called His people to be a light in darkness.