I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart - preferably the female, to look after the baby.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Life gives us many test. We must graciously take each test!

I never thought that I could reach such a high political position. But I have always been ready to serve my country.

That’s the thing about living vicariously; it’s so much faster than actual living. In a few minutes we’ll be worrying about names for the children.

It's kinda all about image.

The new knowledge has not yet settled in culture. It has not yet been integrated in a new cosmic conception.

If I wasn't dead already, I'd said I was having a heart attack.

We should show life neither as it is or as it ought to be, but only as we see it in our dreams.

Human learning presupposes a specific social nature and a process by which children grow into the intellectual life of those around them

If you work without love, you are working like a slave. When you work with love, you work like an emperor. Your work is your joy, your work is your dance.

Love's just one of the ways through, and it can go wrong, and miss. Pain never misses. But therefore we don't have much choice about enduring it! We will, whether we want to or not.