I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Life is impoverished, it loses in interest, when the highest stake in the game of living, life itself, may not be risked. It becomes as shallow and empty as, let us say, an American flirtation.

We must do our utmost to preserve our British ally's strategic independence from Europe.

If we can but prevent the government from wasting the labours of the people, under the pretence of taking care of them, they must become happy.

I'm very sassy. I want to show people in my album I'm not like my characters on TV.

I found light in the darkness ... or it found me.

When something is staring you in the face in your life and you see it with your own two eyes and feel it within your heart only a fool doesn't believe it to be true.

I'm not Tom Cruise. Very few British actors are. If you look at the body of work I've done it's pretty obvious I'm not going to make a 'Mission: Impossible.'

I think I'm probably more passionate about acting now than when I was a kid. When I was young, I didn't know what I was doing.

Love is the occupation of the idle man, the amusement of a busy one, and the shipwreck of a sovereign.

When science is learned in love, and its powers are wielded by love, they will appear the supplements and continuations of the material creation.