I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

Products are made in the factory, but brands are created in the mind.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

There is a perfect marriage. Any marriage counselor can tell you that.

Power is like prostitution and it could have pleasure for a while but it has to go to another man

Kill your fear and rule the world.

I failed at the biggest things there are in life. I failed in my health, I failed in my marriage, I failed in everything, and I've picked myself up and gone on.

Wrigley is a great business, but that doesn't solve the problem. Buying great businesses at advantageous prices is very tough.

The ocean is a wilderness reaching round the globe, wilder than a Bengal jungle, and fuller of monsters, washing the very wharves of our cities and the gardens of our sea-side residences.

But I am weirdly healthy, so I don’t beat myself up about it—it wouldn’t help, and I don’t want to pass that on to my girls.

The only noble thing a man can do with money is to build a schooner.

Each place along the way is somewhere you had to be in order to be here.

Seven hours to law, to soothing slumber seven, Ten to the world allot, and all to heaven.