I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional.

The human body is not necessarily a human being.

We always search for the signature of God to prove His existence. And now I say unto you that Art is His very signature!

To choose holiness is to reject sin.

Our chaotic, confused world has no greater need than to hear the message of good news—the Gospel of Jesus Christ.

If you want to be respected by others, the great thing is to respect yourself. Only by that, only by self-respect will you compel others to respect you.

We prefer to be around others who bring out the best in us and make us feel good, don’t we? Customers want to do business with people who make them feel valued, appreciated, and happy.

The mosquitos were gone from the porch, and surely when they abandoned the conflict the war with Time was really done, there was nothing for it but that humans also forsake the battleground.

Naming can limit as well as empower.

Laughter makes me come alive. Either being made to laugh or igniting it.

You can learn from everybody.