I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

There is nothing deep down inside us except what we have put there ourselves.

life is too short so no need to shorten it with sadness

Be more than a father, be a dad. Be more than a figure, be an example.

I write what I write, say what I say, 'cause I feel what I feel, and if I did it different, it would make me a liar! So I'd rather be an honest person than a good liar.

There are two infinities that confuse me: the one in my soul devours me; the one around me will crush me

I keep my undies in the icebox!

All you will get from me is death.

Always plan for the worst, child; that way, all your surprises will be pleasant ones.

In our researches on the likely economic apocalypse it's become clear what is the prime survival tool for hard times: friends. Good friends. Lots of them.

I have been accused of denying consciousness but I am not conscious of having done so.