I knew that if I failed I wouldn't regret that, but I knew the one thing I might regret is not trying.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

The person, be it gentleman or lady, who has not pleasure in a good novel, must be intolerably stupid.

What you do with your time on a daily basis determines how far you will go in life

Every life is a unique random business

I was pretty bad. When I first was diagnosed with kidney failure, my function - the function of my kidney was less than 8 percent.

There's a good part of Computer Science that's like magic. Unfortunately there's a bad part of Computer Science that's like religion.

I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.

Use each interaction to be the best, most powerful version of yourself.

By prayer we couple the powers of Heaven to ou helplessness, the powers which can capture strongholds and make the impossible, possible.

The determining factor of my existence is no longer my past.

The Palestinian Rifle is ready and we will aim it if they try to prevent us from praying in Jerusalem.