I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Everything that is, casts a shadow

It was as if the future were a treacly adhesive fluid that had been spilt all over the present, so that everything he touched made his fingers too sticky to be of the slightest use.

When you see the sadness in life, be compassionate. When you see the darkness, become the light and be passionate.

Cricketers have a very short shelf life. On an average, you make money through cricket for five years, but you need to survive for sixty years.

Metaphysics is a cobweb that the mind weaves around things.

It is easy to tell the toiler How best he can carry his pack But no one can rate a burden's weight Until it has been on his back

I have to wear heels. There are some things that you just have to do.

Trance had become a dirty word. Thanks to Ian Van Dahl, Lasgo, Flip 'N' Fill and DJ Sammy, a generation of kids has grown up thinking trance is the shittiest music since country and western.

A Christian who is not a revolutionary today isn't a Christian

We tried our best to buy Dhoni during IPL 1 but unfortunately failed to do so.