I like to be counted on.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Here there was no monster greater than the ragged mountains.

Minds like bodies will often fall into a pimpled ill-conditioned state from mere excess of comfort.

When one steals a flying balloon and animates it to fly over Paris, one should, ideally, have some idea how said balloon normally works.

The reason why most women have so little sense of friendship is that this is but a cold and flat passion to those that have felt that of love.

My mother was not the cook in the family. My dad was. I'd watch him behind the grill, and I said, 'If I ever make it and have enough money, I'm going to make sure I dine in the best restaurants.'

The cockroach and the bird were both here long before we were. Both could.

The beauty's in the scars.

Polarization affects families and groups of friends. Its a paralyzing situation. A civil war of opinion.

In the gospel of Jesus, sincere and costly discipleship always accompanies genuine conversion. The gospel of Jesus teaches men that a mere profession of faith alone is no sound evidence of salvation.

If I have to die, I want to combust in the middle of one of my classes.