I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

Come on... come on... I am waiting for answer... ...Silence doesn't make it... better...YOU SAID THAT WE ARE FRIENDS... AND i WAIT HOURS FOR REPLY!?

Doesn’t make any difference how hard the thing is or how much you want to do something else. Do the thing you first started and do it as well as you possibly can.

Happiness is the silent purpose of all existence.

Human nature at times is unfortunately very ugly and I learned the world can be a very ugly place. For as much beauty there is, there's just as much brutality and violence and ugliness.

The cowards think of what they can lose, the heroes of what they can win.

I am comfortable with myself, and this is how I am. I am not really interested in having an acrimonious fight with somebody.

They came out in a dim, damp basement - a generic sort of place, full of moulding boxes. 'You take me to the nicest places,' Claire said, and sneezed.

I didn't ask my mother to buy me a trumpet or a violin, I started right on the water hose.

As you look at many people's lives, you see that their suffering is in a way gratifying, for they are comfortable in it. They make their lives a living hell, but a familiar one.

I was a bed wetter till very late. My mom used to hang my sheets out the window to dry, and I'd have to run home from school in order to beat the other kids to my house so they wouldn't see them.