I'm Phil Knight, and I don't believe in advertising.

Play by the rules, but be ferocious.

It's alright to be Goliath but always act like David.

Dream audaciously. Have the courage to fail forward. Act with urgency.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Dare to take chances, lest you leave your talent buried in the ground.

Make history or be a part of it.

Meeting sports athletes that are the best in the world is a thrill to this day.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

The trouble in America is not that we are making too many mistakes, but that we are making too few.

One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.

Our civilization is flinging itself to pieces. Stand back from the centrifuge.

Marriage is not a ritual or an end. It is a long intricate intimate dance together and nothing matters more than your own sense of balance and your choice of partner.

Intense love does not measure, it just gives.

The poetical language of an age should be the current language heightened.

The most alluring thing a woman can have is confidence.

You can be a rank insider as well as a rank outsider.

I'd like to be known as the person who saw things from a different point of view to others.

The first guy who came up with the concept of religion was sitting out under a tree. I'm sure of that.