I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.

Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.

No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.

Simplicity, wit, and good typography.

BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.

If typography is calling attention to itself, it's taking that attention away from what the words are saying.

If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

Part of maturing as a designer is discovering what you're good at.

Graphic design is the fiction that anticipates the fact.

The problem contains the solution.

Music is about bringing light to others.

Our lie is like a cancer that's spread to every single area of our lives.

Biting's excellent. It's like kissing - only there is a winner.

The great tragedy of Science: the slaying of a beautiful hypothesis by an ugly fact.

You haven't lived till you have laughed and made others laugh.

The world, like a dream full of attachments and aversions seems real until the awakening.

It looks different when you're sober; I thought I had twice as much furniture.

I picture my epitaph: 'Here lies Paul Newman, who died a failure because his eyes turned brown.

I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.

Whenever a poet or preacher, chief or wizard spouts gibberish, the human race spends centuries deciphering the message.